I’ve put together a mix of strategies, tips, and advice on building a personal brand I’ve talked about over the years. We focus on China, a powerful country that offers incredible possibilities to foreigners able to adapt to the social media ecosystem.
Your personal brand is the unique combination of experiences and skills that make you, YOU. The perception that other people have of you and the combination of your skills, is your Reputation, the most important assets you have in a planet populated by 7.6 billion of people. Effective personal branding will differentiate you from other professionals in your field and today your brand exists both offline and online. The use that Chinese citizens make of social media is remarkable; the number of foreigners with a strong reputations on Chinese social networks is limited and here is the clear opportunity. You have to build your personal Brand. If you are Chinese citizens you have to build your brand in the western social world. Tips for China: Step 1: learn a basic mandarin and study the Chinese social media ecosystem; Step 2: Open a WeChat account and start to make friends, meanwhile start to have a presence on Weibo, the chinese Facebook. Step 3: keep reading….
A Brand Can Be a Person Nowadays, anything can be a brand. Even as an individual, you have a personal brand. The idea of personal branding makes some people uncomfortable. But, if you don’t take control of your personal brand online, then you are missing out on opportunities and letting others control your narrative. While the specific circumstances and goals vary by individual, the overall concepts and process are still be relevant to everyone. We live in a transparent World (also in China) In a world with all these social networks, everything is transparent. Everything you do is captured — with Wechat, Weibo, YouTube, Facebook, Instagram, LinkedIn, Twitter, etc.. Anything you do will be known
You can’t have “multiple personalities” anymore for business, family, and everything else. In an environment like this, people who have good intent are going to win. And people who come from a bad place are going to lose. The internet is going to expose all of us, so think long and hard about what your intentions are.
AICY, your MarketingAgency in China. Our Services: Branding, Personal Branding, E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store, Little Red Book, Facebook, Linkedin and Twitter.
AICY, Artists on Social Media Contact us Today
Reputation lead to Money We live in a world where everybody want money to startup something. Why? because startup something good without money is almost impossible. Personal branding is a painless step in working towards your goals. Regardless of your industry or professional status, your personal brand has the power to make or break all kinds of opportunities for advancement.
When building your brand starts to feel like a job, remember that it is an essential part of cultivating your career. And keep in mind that the greatest investment of resources, time and effort will likely come up front. Building and optimizing new profiles, generating content about you and your work, identifying your goals, building a brand strategy – this can feel overwhelming. But once you’ve established a strong foundation, you’ll have a roadmap to follow, which makes the whole process much more manageable. You are a media company (China Social Media Strategy) There is no reason to do anything other than act like a media company in today’s digital age. 1. Create content (Creativity process) In China you can get amazing resources at reasonable price (video-photo-editing-offline events) 2. Buy ads to promote them Use Weibo advertisement to promote your content (Fensetong-Fensetoutiao) – entry new Wechat groups daily and share your content- explore new social commerce platform (Little red book) Explore the power of China SEO on Baidu.
3. Share your content on all kind of platforms Douban for attract a young community; Weibo for the same reason if your content is strongly visual; Zhihu to educate (The Chinese Quora); Tieba to guarantee a good SEO; Wechat moment and Wechat groups to be present in your city; build reputation around you and then expand. Put yourself and your message in the center and reiterate. Products are boring, but you are not; That the reason why exist Social media influencers and good storytelling. 4. Message anyone who’s got 5000-10000+ followers (Chinese influencer) . See how you can add value. Hit them up on Weibo. Message them, connect, add value, and in return, they might give some awareness to your brand. Be a smart foreigner in China.
Mistakes to avoid Be sure that you know well what you are talking about. Don’t sell yourself. work hard and describe the journey Document. Don’t create. Time is limited; create natural content, because you might not have time and resources to create a movie. Use Yizhibo for good live streaming and share it on Weibo. Find freelancers to work on your photo editing; If you have a business or a project that allow this, use UGC (User-generated content) to share on your Platforms. If you have money (and so you don’t have time) work with a fast and smart agency that can take daily care of your online reputation. Don’t Panic. is going to be hard and you might think many time to give up. BUT, result are going to come and the process is more interesting than what you think.
Brizzo Brizzo is a dynamic and energetic investor, marketing strategist, musician and online reputation specialist. He is the Co-Founder of AICY Create, https://www.aicy-create.cn/, a leading marketing agency based in China, with expertise in Personal Branding and China Digital Marketing. L.b@aicy-create.com Wechat: aicy-media
评论 ( 20 )
I’ve put together a mix of strategies, tips, and advice on building a personal brand I’ve talked about over the years. We focus on China, a powerful country that offers incredible possibilities to foreigners able to adapt to the social media ecosystem.
Your personal brand is the unique combination of experiences and skills that make you, YOU. The perception that other people have of you and the combination of your skills, is your Reputation, the most important assets you have in a planet populated by 7.6 billion of people.
Effective personal branding will differentiate you from other professionals in your field and today your brand exists both offline and online.
The use that Chinese citizens make of social media is remarkable; the number of foreigners with a strong reputations on Chinese social networks is limited and here is the clear opportunity.
You have to build your personal Brand.
If you are Chinese citizens you have to build your brand in the western social world.
Tips for China:
Step 1: learn a basic mandarin and study the Chinese social media ecosystem;
Step 2: Open a WeChat account and start to make friends, meanwhile start to have a presence on Weibo, the chinese Facebook.
Step 3: keep reading….
A Brand Can Be a Person
Nowadays, anything can be a brand. Even as an individual, you have a personal brand.
The idea of personal branding makes some people uncomfortable. But, if you don’t take control of your personal brand online, then you are missing out on opportunities and letting others control your narrative.
While the specific circumstances and goals vary by individual, the overall concepts and process are still be relevant to everyone.
We live in a transparent World (also in China)
In a world with all these social networks, everything is transparent. Everything you do is captured — with Wechat, Weibo, YouTube, Facebook, Instagram, LinkedIn, Twitter, etc.. Anything you do will be known
You can’t have “multiple personalities” anymore for business, family, and everything else.
In an environment like this, people who have good intent are going to win. And people who come from a bad place are going to lose.
The internet is going to expose all of us, so think long and hard about what your intentions are.
AICY, your Marketing Agency in China.
Our Services: Branding, Personal Branding, E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store, Little Red Book, Facebook, Linkedin and Twitter.
AICY, Artists on Social Media Contact us Today
Reputation lead to Money
We live in a world where everybody want money to startup something. Why? because startup something good without money is almost impossible.
Personal branding is a painless step in working towards your goals. Regardless of your industry or professional status, your personal brand has the power to make or break all kinds of opportunities for advancement.
When building your brand starts to feel like a job, remember that it is an essential part of cultivating your career. And keep in mind that the greatest investment of resources, time and effort will likely come up front.
Building and optimizing new profiles, generating content about you and your work, identifying your goals, building a brand strategy – this can feel overwhelming. But once you’ve established a strong foundation, you’ll have a roadmap to follow, which makes the whole process much more manageable.
You are a media company (China Social Media Strategy)
There is no reason to do anything other than act like a media company in today’s digital age.
1. Create content (Creativity process)
In China you can get amazing resources at reasonable price (video-photo-editing-offline events)
2. Buy ads to promote them
Use Weibo advertisement to promote your content (Fensetong-Fensetoutiao) – entry new Wechat groups daily and share your content- explore new social commerce platform (Little red book)
Explore the power of China SEO on Baidu.
3. Share your content on all kind of platforms
Douban for attract a young community;
Weibo for the same reason if your content is strongly visual;
Zhihu to educate (The Chinese Quora);
Tieba to guarantee a good SEO;
Wechat moment and Wechat groups to be present in your city; build reputation around you and then expand.
Put yourself and your message in the center and reiterate. Products are boring, but you are not;
That the reason why exist Social media influencers and good storytelling.
4. Message anyone who’s got 5000-10000+ followers (Chinese influencer) . See how you can add value. Hit them up on Weibo. Message them, connect, add value, and in return, they might give some awareness to your brand. Be a smart foreigner in China.
Mistakes to avoid
Be sure that you know well what you are talking about. Don’t sell yourself. work hard and describe the journey
Document. Don’t create. Time is limited; create natural content, because you might not have time and resources to create a movie. Use Yizhibo for good live streaming and share it on Weibo.
Find freelancers to work on your photo editing; If you have a business or a project that allow this, use UGC (User-generated content) to share on your Platforms. If you have money (and so you don’t have time) work with a fast and smart agency that can take daily care of your online reputation.
Don’t Panic. is going to be hard and you might think many time to give up. BUT, result are going to come and the process is more interesting than what you think.
http://www.aicy-create.cn
微博 (Weibo)：AICY爱曦
百度一下 (Baidu)：AICY爱曦
Brizzo
Brizzo is a dynamic and energetic investor, marketing strategist, musician and online reputation specialist. He is the Co-Founder of AICY Create, https://www.aicy-create.cn/, a leading marketing agency based in China, with expertise in Personal Branding and China Digital Marketing.
L.b@aicy-create.com
Wechat: aicy-media
我们恨化学？
有一个叫honestslogans.com 的国外小站，年复一年地更新国际大牌们“最真实的广告语”，也就是撕开刻意美化的品牌形象，解读他们背后的品牌真相。比如这些：
其实呢，除了这些传统的国际大牌，还有许多大家耳熟能详的品牌也可以拿来撕一撕。
我为它们写了一些“honest slogan”：
说一下我心目中的前两名吧
在经历08年奥运会爆发式的增长后，李宁成为运动品牌中国市场的第一，所以李宁高管们烧包了，满脑子想着当上CEO，赢取美国白富美，走上国际巅峰，鉴于李宁以二三线城市、30-50岁为主力购买者的尴尬事实，所以李宁高管们大笔一挥，向耐克、阿迪达斯的年轻化看齐，为了讨好年轻人，90后李宁应运而生。
结果可想而知，引发李宁老用户的强烈反弹，同时当时社会舆论对90后的评价趋于负面，导致李宁前所未有的品牌危机，门店关闭，货物积压，直到几年后才慢慢恢复元气，但和耐克、阿迪达斯在中国的距离好不容易缩小的距离，又被大踏步甩开。
其实讨好年轻人，有很多策略方法，用年龄段区分年青，时间大人只能呵呵一声：在我的面前，你们都是老人。
鸿星尔克不知道怎么回事，2015突然推出“你好 阳光”的品牌新主张，蒙的本塘主一脸逼，这是要表达什么，是想要宣传品牌的多元化的发展：从单一运动品牌到以年轻人为中心的综合服装品牌，还是只是不知道为什么，看原来的品牌口号不顺眼，就想换一个。
无论什么理由，新品牌主张推出去后反映寥寥，最后不了了之，花了一大笔钱后，又回到了原来的品牌主张：TO BE NO1！
从上述两个经验可以看到，有时候爱折腾并不是一个优点，品牌是花费大量人力物力才能够留在消费者心智中的一个价值印象，想要改变消费者脑袋里的东西，不得不慎之又慎，采用疾风骤雨的方式显然不是可取之道，步步为营，积小变为大变，才是品牌跟上市场脚步的稳妥之道，具体怎么做，多研究研究可口可乐，阿迪达斯这些大牌如何依旧保持酷品牌、深受年轻人的做法吧
来一个硬广是不错的，飞速光纤，谁知道这是干嘛的！
妈的厨房
有人谈起杜蕾斯的主要竞争对手，我的第一反应总是心相印……
好歹是总监，为什么说话的感觉这么…
最牛的销售员
一个乡下来的小伙子去应聘城里“世界最大”的“应有尽有”百货公司的销售员。
老板问他：“你以前做过销售员吗？”
他回答说：“我以前是村里挨家挨户推销的小贩子。”老板喜欢他的机灵：“你明 天可以来上班了。等下班的时候，我会来看一下。”
一天的光阴对这个乡下来的穷小子来说太长了，而且还有些难熬。但是年轻人还是熬到了5点，差不多该下班了。老板真的来了，问他说：“你今天做了几单买卖。”
“一单，”年轻人回答说。“只有一单？”老板很吃惊地说：“我们这儿的售货员一天基本上可以完成20到30单生意呢。你卖了多少钱?”
“300,000美元，”年轻人回答道。“你怎么卖到那么多钱的？”目瞪口呆，半晌才回过神来的老板问道。
“是这样的，”乡下来的年轻人说，“一个男士进来买东西，我先卖给他一个小号的鱼钩，然后中号的鱼钩，最后大号的鱼钩。接着，我卖给他小号的鱼线，中号的鱼线，最后是大号的鱼线。我问他上哪儿钓鱼，他说海边。我建议他买条船，所以我带他到卖船的专柜，卖给他长20英尺有两个发动机的纵帆船。然后他说他的大众牌汽车可能拖不动这么大的船。我于是带他去汽车销售区，卖给他一辆丰田新款豪华型‘巡洋舰’。”
老板后退两步，几乎难以置信地问道：“一个顾客仅仅来买个鱼钩，你就能卖给他这么多东西？”
“不是的，”乡下来的年轻售货员回答道，“他是来给他妻子买卫生棉的。我就告诉他‘你的周末算是毁了，干吗不去钓鱼呢？’”
刘恺威在杨幂生日时送上一款手机
亲爱的，我专门找人为你定做的
开机时，手机屏幕显示一个大大的 MI
本来好不容易回国内想买个新手机，等了一年的华为荣耀8，来了个炮王代言，瞬间不想买了。
一加不做ppt手机
「只有Sony办得到！有了手机就不再需要任何相机」！
索尼相机部门：黑人问号.jpeg
还记得有种商品叫偶像吗？
“为什么饿了么要找科比作代言人？”
“因为人是铁，饭是钢。”
“从小我就知道我会成功，这就是为什么我吃啪杯面，即冲即食，让我有更多的时间去追梦”
第一次看到德芙巧克力的时候，我还奇怪，怎么多芬也有食品吗？
充电5小时，通话2分钟。。。
格力，掌握核心科技。
五年之内赶超小米。
为何我的眼里常含泪水，因为开机就看到了董阿姨，，，，，，，
【手动笑抽】
——————————没买过格力手机，在新闻上看的，董阿姨的开机画面是有的，是不是每次都有没亲测过没办法回答。
莫名其妙多芬的时候想起德芙。还有某suv车孙红雷代言，百度一下不超过八十万的车就广告说领导车型，你让某迪某驰，某马怎么看